Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and customers into brand evangelists.
Objective: to promote your brand, build customer preference toward your brand, and increase sales and customer loyalty. Digital Marketing is based on the inbound marketing approach that’s customer centric – providing interesting, relevant content that real people are eager to digest.
Digital Marketing Services
- Search Engine Optimization (SEO) – the ongoing process of influencing the visibility of a website in a search engine’s unpaid results. In general, a higher ranked website within a SERP (Search Engine Results Page), the more visitors it will receive. SEO algorithms continue to evolve by considering how search engines work, what people search for, and the actual search terms (keywords) used. Optimizing a website is an ongoing task that involves editing content and associated coding to both increase its keyword relevancy and to remove barriers to the ever-changing indexing activities of search engines.
- Content And Inbound Marketing – developing and delivering relevant, interesting content that earns the attention of your customers. Includes: news, video, white papers, e-books, infographics, case studies, how-to guides, Q&A articles, photos, blog posts, etc.
- Social Media Marketing and Optimization – building relationships with your customers and friends using a personal touch. Easily integrated with your websites blog of relevant and interesting content.
- Email Marketing – delivering your branded and strategic message directly to your target audience with a clear CTA